Working with Text Layout

The aim of this exercise was to be able to adjust the type layouts for the appropriate formats. Working with a leaflet design, we were shows and taught how to correctly insert text in using the correct formatting tools. To split the page into 3 columns where the main body of text would be placed.

For Paragraph Style

1. Paragraph styles
2. Click on New Paragraph styles
3. Change the Name
4. Basic Character Formats
5. Change font/Size
6. Leading to - 11.4pt
7. Indent Spacing (often 4mm)
8. Left Justify
9. Apply Syle
10. Edit -
11. Select all
12. click on the body text
13. Edit-
14. Click control
15. Click on the subheading
16. Type name.      

We also were taught how to format a contents page properly so if the pages changed the numbers would be updated themselve without us having to re-enter them. 

1. New paragraph style
2. Base on (Subheading type)
3. Layout -
4. Table of contents
5. Style - TOC
6. (Other style)
7. Click on subheading
8. Add
9. Entry style
10. Newpage
11. Add tabs to line up with p.s options
12. Tabs
13. Leader- .
14. Right justified tab (89)
15. Update table of contents

(Apply tabs instead of dots, press tab if nothing works right click on the text tool - Type - Tabs).

Contents page.

Advertising

As a group exercise we looked at the Christmas adverts of these supermarkets and jotted down what each advert reflected we talked about the different atmosphere's in the festive season and which each supermarket was trying to portray.
I feel discussing in a group is very beneficial for certain projects as it allows us to share our ideas come up with more ideas but most importantly every one has their own imagination their own way to perceive something therefore it allows many minds to collaborate together to come up with a distinct idea.

Words and Images

A Small exercise we did to show how description of a image has a big impact the way a viewer perceives the image.  The in-depth the description the more the viewer has a chance to visualise the image and to understand the atmosphere within the boundaries of the Image.

Thumbnail Visuals

After the story board and mood boards I then started to create some thumbnail visuals using the Grid system as a guide to create the layout for my story type. 
The boxes with the cross and clear  boxes represent a Image, lines in columns following the grid system representing text.

Thumbnail Visuals

Using this method I feel allows to develop and experiment with the different possible layout outcomes. It makes it easier to set out the composition of the spread.  

Once we did small thumbnail visuals I choose for out of these and created 4 larger Thumbnails A3 size. Still using the grid system I used actual type from my story cut them up in pieces matching the size of the column grid to create a well structured composition of the type.   

Thumbnail Visual 1

Thumbnail Visual 2

Thumbnail 3

Thumbnail 4

I used different fonts and sizes to create different compositions using the grid system as a structure which I worked on top to create columns for my text,  

Newsletter

A small exercise in using Adobe In-design for the first time we went though the whole program with the basics of going over the job of each tool. Learning about the different pages with it having a master page where on that anything you insert on the A master page will automatically appear on every page.

To start with this we added 3 columns and boxes which we used as guidelines for the text images and the headline.Using the type tools we inserted the text changing the size font colour and size to fit it with the appropriate medium.  

Final Magazine Layout Page

To experiment with the Image and how to get the text around the Image you deletes all the background Into Photoshop and transport it over track the edges and then alter the type to go around the edges in the measurements you want. I found this very hard to use as it was my first type so I was trying to get familiar with the tools.

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Experimenting with the different tools

Experimenting with the different tools I drew a shape and inserted text onto the path of the shape but also with the shape to experiment with the different functions the software offers.

On my second experiment I In-versed a image into the type which I would normally do in Photoshop and adjusted the shape of the type which i thought was pretty cool. At the moment i'm having slight difficulty in using this software but as I use this more I hopefully will be able to use this easily with no trouble.

Adobe After Effects

Process and Production - Adobe After effects

Task 1 - Short Horror Clip

To my first draft of the clip I used that to work with to add effects over the Images downloading copyright free effects from cute stock footage.com and downloaded 2 effects which I overlaid on top of each other. A circle bubble effect and a horror grunge effect which creates the horror theme to my mini clip, also i added layer effects playing about with the opacity to get the effect i wanted to create. To overlap the images to create a smooth transition between the changing of the images I adjusted the opacity of images as well as adding key frames. Found this really helpful and loved the final short clip. (Shown Below)

Final after effects clip from Itba Kauser on Vimeo.

Advertising Lecture

Lecture Notes

Lecture Notes

After the Lecture on Advertising I conducted more research to know more about the topic as it is a huge sector of Graphic design and one option of my future career.

Firstly What is Advertising?
It is the activity or profession of producing advertisements for commercial products or services in order to make people aware of a certain product, service, company etc.

Forms of Advertising

I collected a few charts from google to show the different forms of Advertising and which are being used more, which forms are more successful than the other.




Trust In Advertisement

This Graph is measuring the trust ability in each different form of advertising. This shows that recommendations is a more trusting form than a mobile text. As mobile texts people are most likely to click of the pop ups as they are seen as annoying whereas recommendations are from experience and are most likely to be acknowledged.



Similar to the bar graph this shows once again the different forms of Advertising and which is most successful than the other. This however also shows whether the percentage has increased over the years or decreased over the years from 2007 to 2013.


Impact of advertisement in the wider UK Economy -



Infographic of the impact of advertising in the wider UK economy (Jan 2013)

The main findings of the report were:

Advertising and growth

• Advertising adds at least £100bn to UK GDP by raising the level of economic activity and boosting productivity
• Advertising boosts competition
• Advertising matches buyers and sellers more efficiently
• Advertising accelerates the growth of new businesses and ideas
• Higher levels of advertising spend increase GDP
• On average, £1 of advertising spend generates £6 for the UK economy.

Advertising and the creative industries

The UK advertising industry is central to the UK creative industries. Outside of the public sector, advertising is a main source of revenue for both on and offline media:

• 1/3^rd of UK television revenues come from advertising
• 2/3^rds of UK newspaper revenues come from advertising
• 90% of UK Google revenues come from advertising
• Advertising employs the services of other creative industries; from music, fashion, film production and special effects, to animation, games and photography, and provides steady income for some of the UK's most talented artists.

Advertising and employment

• 550,000 UK jobs depend on advertising - 268,000 in advertising agencies and client companies, 83,000 in support services to advertising and 200,000 across the wider economy.

Advertising and export

• Thanks to its international reputation, UK advertising helps to export over £2bn in advertising services each year. In addition, successful advertising enables UK brands to enjoy strong international recognition, enabling the UK to export a much wider range of goods and services.

Advertising Standards

• The UK’s Advertising Standards (ASA) model is the global gold standard for self-regulation.

(Above Information from - http://www.thecreativeindustries.co.uk/industries/advertising/advertising-facts-and-figures/how-advertising-fuels-the-economy )

Looking at the facts and figures show that Advertising is a huge economy employing over 550,000 jobs and that's just in the UK. It is a phenomenal aspect to industry which allows it to succeed as every company to be known uses the help of Advertising it is like the middle man between a company and it's customers. It is highly successful making over 100bn a year.



So what is 'Integrated Advertising'? from The Digital Baker on Vimeo.

Searching on What Advertising is I came across what I think is a amazing video describing what Advertising is and how it all started using which technology all in a manual technique using a cardboard box. I think this is brilliant! Love he technique they have used it's effective as it doesn't clash with the advancing of technology within advertisement.

Linking with advertising I researched to see which brand is the most popular and cam across this link.

http://www.bestglobalbrands.com/2014/ranking/

This shows the top best global brands of 2014 and how much they make and profit. This clearly shows how much each brand is being advertised and therefore used depending on the success rate of each brand.