As a group exercise we looked at the Christmas adverts of these supermarkets and jotted down what each advert reflected we talked about the different atmosphere's in the festive season and which each supermarket was trying to portray.
I feel discussing in a group is very beneficial for certain projects as it allows us to share our ideas come up with more ideas but most importantly every one has their own imagination their own way to perceive something therefore it allows many minds to collaborate together to come up with a distinct idea.