Visual Appendix

After the small experiment I carried out I put the results into a table so I could analyse them and show which form of visual communication was more effective in recalling information. Only one person out of the five i experimented with remembered more from what they heard compared to what they saw which is very rare and unique. This shows that personal traits can have a influence on how you remember information. 

From the chart I then created a infographic showing my results using a few illustrations and minimum type. Using bright colours to attract the eye. 

Packaging

Character Motion

Using adobe photoshop I was to create a character motion animation. Opening a new document in photoshop, making the timeline visible, layer new video layer. To start of the design using a Wacom tablet  I drew out the process of walking on a new frame and new layer. Using a line tool to create a horizon in the back. 

Then enabling the onion skin in the timeline options so it gives a shadow to the person when walking turning the opacity down so it's not to sharp but blends with the background. 

Rendering the final piece as a animation I had problems to get the speed to be reduced, I tried changing the settings a few times but it didn't seem to work. This was my final piece. 

walking2 from Itba Kauser on Vimeo.

Pinterest Inspiration

For Inspiration for all of my design work my first step for ideas is by using Pinterest. It is a site which designers use to showcase their work to be recognised by the design industry. I find this very useful in  gaining my secondary artist design research as their is some very talented and experimental work which I can always relate to. I have used work from Pinterest in my research since the start offend which I have always looked at as a form of inspiration and developed my work further. 

I have created myself a account on Pinterest which allows me to save other artists work, follow and be followed. It also allows me to showcase my work and be recognised by other designers and design agencies.

30 Minute Concept

In a pair we chose a brief in where we had 30 minutes to come up ideas and a final concept. Having our brief as cities & Puzzles in which we had to make a game and showcase our ideas on a wall we came up with the obvious Ideas of having some sort of a puzzled game about cities.
some of our Ideas we came up with:
- Large 3D square picturesque puzzle of the wall of a image of the city in which the person had to play in order to figure out which city it is
- Massive 3D jigsaw on the wall
- Digital interactive game where your in control and find yourself on a map and you find you way around
- Cities with the wrong landmarks for the player to solve the puzzle and locate the correct landmarks with the correct city

We decided to go with the large picturesque game and play with the rules e.g. timing or movement restrictions to make the play of the game interesting we could limit the player with 3 minutes and after the time's over the picturesque moves to jumble up the picture again.

However after some group discussion we felt it was to simple and straightforward ideas we wanted to  create something with more depth and thought.

We then came across a idea of having a app for people who were lost to find their way back or locate themselves so they have a idea of where they are. We called the app 'Puzzled', We have pinpoints like codes engraved on the sides of building or any source of object in the different areas around the city e.g. sides of buildings, trees, walls etc.. These pinpoints are located on the map of the app which then locates both the person and these pinpoints on the app in which the person has to 'play' some sort of a puzzle game to get to the nearest pinpoint. At the pinpoint will be a code in which the person then enters the code into the app for the app to inform the person about the place nearest transport, hotels, Restaurant's etc...

This short exercise helped me to improve my skills in working in a short scale time under pressure to meet a deadline. This shows me and motivates me to say I could always complete my work set to a certain deadline. It also helped and boost my confidence skills and the skills which I acquired in tackling any brief.

Campaigns

Banksy

Guerilla Advertising

Coffee Painting

Manifesto

Product and Market Orientation - Pete's Lecture

Summary of ‘The Poetics of Open Works’ - Umberto Eco

Open works is an incomplete work piece, a combination of the different elements art, performance and music. It encourages acts of conscious freedom for the production of work advising the authors/performers to ignore the influences of external sources. The artists engage the audience to understand their finished work giving out hidden messages through their works, some symbols to communicate their ideas across. However, the open works reinforces ‘openness’ as every individual views and interpretates these pieces in their own unique way allowing complete freedom to understand and create your own perspective of the work produced.

History of the Palestine War

For the Conversation Brief we was to research on a on going conversation, or a conversation of the future anything which can be a debate or a simple message to deliver a message in the medium we wanted. I chose the topic war as at the moment for me that is on ongoing conversation that is in the news today and has been for quite some time, also i feel it will be one ongoing conversation for the future as war is a never ending conflict. To give my brief a specific direction i decided to focus my brief on a particular war which was the on going conflict between Palestine and Israel. To do this I firstly had to research the origins of the conflict what caused it what it was over and is still over, Land.

A fight over land

In the 19th Century the Zionists (extreist minority of the Jewish population) had migrated to Palestine to ‘Claim’ their ancestrial homeland after considering areas in Africa and America they Settled on Palestine. With the increase of migrants the Zionists created their own community  with the goal of taking over the land for a jewish state.

UN Partition Plan:

In 1947 the UN Nations decided to interfere in this dispute and instead of following the principle of ‘self determination of people’s’ in which the population create their own system of goverment and state. However they decided to follow the ancient procedure where a outside state divided the land between the people. Under the Zionist pressure the UN Nations decided to give away 55% of the land to the jewish state, even though their total population was only 30% and they had control over only 7% of the land.

1947-1948 WAR:

War eventually took place involving 5 Arab armies, throughout this war the Zionists outnumbered both Arabs and Palestinians army put together. The Arab armies didn’t invade the Israel state but fought on the land that was considered to be the Palestinian state. The reason behind why the Arab armies were involved into the battle was due to the 33 massacre’s the Zionists had created altogether. This involved the grisly massacre of 100 men. women and children, which the future Israeli Prime Minister, also a leader of a jewish terrorist group, Menachem Begin described as ‘Splendid’. 

By the end of the war the Zionists had conquered 78% of Palestine over 3/4 of a million Palestinians were made refugees, 500 villages and towns were eradicated. The Palestinian state was then erased and replaced, as a new map was drawn giving the city a new appearance replacing the original state. Te-naming all the existing states to give them a new name in Hebrew. Isreal then became in-denial that a state called Palestine ever existing wiping out the memory of it’s existence. 

1966 War and USS Liberty:

In 1966 Israel was succesdful in conquering the 22% of the remaining land, during the ‘Six day war’ where the also landed a suprise attack on Egypt. West bank and the Gaza strip were eluded as acoording to the international law it isn’t acceptable to claim territory over a state by war. As these states do not belong to Israel but belong to Egypt and Syria as they are still under occupation. 

Furthermore during the ‘Six day War’ Israel also landed a attack on the Us Navy ship the USS Liberty.  This attack injured and killed over 200 of America’s servicemen. 

Current Conflict:

There are two main issues still continuing at the core of this conflict. The first being the inevitable affect of trying to maintain a stable ethinical state especially with their being the majority population of a foreign origin. The original population of the state is 96% being Muslim and Christian, yet these refugees are forbidden to return to their own homes.

The second major issue being that Israel  have continues their military occupation trying to invade and take over the private owned land of West Bank and Gaza. As the Palestinians have minimal control over their own lives most men women and children are held captive in Israeli prison with only a few of them having a legitimate legal trial. Physical abuse and torture is frequent men women and children are often strip searched. The Israeli’s are in control of the Palestine border, people are beaten women in labour are prevented from reaching appropriate medical attention. Food water medical aid clothes shelter are stopped from entering into Gaza. Israeli’s killing kidnapping torturing the inhabitants every single day creating a escalating humanitarian crisis. 

According to Oslo Peace accords 1993 it states that this land was supposed to becoma a recognised Palestinina state but due to the invasion by Isreal the palestinian population rebelled.

U.S Involvement:

Due to high interest in Lobbying U.S taxpayers pay £8 million to Israel every day have have gave most U.s funds to Israel than to any other nation.

Stationary Design

For a summer project I was researching on any live briefs that were up and running at the time to keep me occupied and to participate into design competitions to gain some experience in the field of working on a live project. 
I then came across Tigerprint Studio a design studio based in Bradford. This studio had 3 live competition briefs up and running which i became interested in.

The Brief I started off with was a stationary brief where the task was to create a design for a stationary set thinking of books, folders, pens, pencils, cases, rubber, sharpener. Anything quirky that could fit their design shop. 

To begin with I did some research on the products they sell and different quirky and abstract stationary sets. Thinking of ideas I decided that my target audience would be teenage girls so I was to design something appealing to this particular audience. I researched on the trends of teenage girls were the emoji's, selfie's and as always fashion. 

On Further research I had seen no stationary merchandise for the selfie idea so I decided to stick by this and work my way up to see what I would create. I wanted my design full of colour and vibrant to give out a sense of positive energy and vibes.

Using water colours i created this abstract background trying to give a vibrant and edgy texture. I then scanned this in to work on top of.

 Using the same style of vibrant colours I try something slightly different with he background using the same technique with the watercolours blending the colours together as a base again for the background to work on top with and manipulate.

As my main idea was based on the word trend of 'Selfie' I water-coloured a camera using the technique from light to dark. However i was;t to keen on this outcome so I decided to draw another.

Getting into detail with the design shape I used the same theme as vibrant and colourful to make it look cheerful. this I really like with the use of different colours shapes within the camera as it gives it different dimensions.

Starting of with the book designs I experimented and out together a few design using my own work adding effects enhancing colours in Adobe Photoshop. Also adding the words 'But first let me take a selfie' as this is a common sentence used by my target audience.

Keeping a simple white background to contrast with the colour of the abstract background and camera. I enhanced the colour on both the camera and abstract background I created. To add type into my design I wrote the sentence and incorporated that into the background. I added a shadow and emboss effect to the camera having it pop out to give it a sense of 3D imagery.

To experiment with colour and effect I inverted the block background colour to black adding a effect on the abstract background giving out a glowing light effect. I honestly really like the the results of this experiment and feel it gives out a positive vibe. 

To experiment further I tried to merge both the black and white experiments together to see the visual I cut block sharp edged shapes out to reveal sections from both designs. I could then start to see a set of 3 books.

To try and experiment with something slightly different I involved some repetition and pop art into my design. Using extreme use of the bright colours and repining the same style 4 times to create a pop art themes design. I like the way this turned out with the exaggeration of the colour.

Starting to think about making it a set of 3 all designs different but fit together as piece. The middle design I decided to draw attention more to the type but I was to develop this further and have a actual small mirror in place on the top to just final the design which is something different but effective in engaging the specified target audience.

However due to personal reasons I was unable to finish this brief in time for the closing deadline, which I was really devastated about as I had enjoyed working on this brief.