Monday, 17 November 2014

Advertising Lecture

Lecture Notes

Lecture Notes

After the Lecture on Advertising I conducted more research to know more about the topic as it is a huge sector of Graphic design and one option of my future career.

Firstly What is Advertising?
It is the activity or profession of producing advertisements for commercial products or services in order to make people aware of a certain product, service, company etc.

Forms of Advertising

I collected a few charts from google to show the different forms of Advertising and which are being used more, which forms are more successful than the other.



Trust In Advertisement
This Graph is measuring the trust ability in each different form of advertising. This shows that recommendations is a more trusting form than a mobile text. As mobile texts people are most likely to click of the pop ups as they are seen as annoying whereas recommendations are from experience and are most likely to be acknowledged.



Similar to the bar graph this shows once again the different forms of Advertising and which is most successful than the other. This however also shows whether the percentage has increased over the years or decreased over the years from 2007 to 2013.


Impact of advertisement in the wider UK Economy -


Advertisingpays Infographic
Infographic of the impact of advertising in the wider UK economy (Jan 2013)

The main findings of the report were:

Advertising and growth

  • Advertising adds at least £100bn to UK GDP by raising the level of economic activity and boosting productivity
  • Advertising boosts competition
  • Advertising matches buyers and sellers more efficiently
  • Advertising accelerates the growth of new businesses and ideas
  • Higher levels of advertising spend increase GDP
  • On average, £1 of advertising spend generates £6 for the UK economy.

Advertising and the creative industries

The UK advertising industry is central to the UK creative industries. Outside of the public sector, advertising is a main source of revenue for both on and offline media:
  • 1/3rd of UK television revenues come from advertising
  • 2/3rds of UK newspaper revenues come from advertising
  • 90% of UK Google revenues come from advertising
  • Advertising employs the services of other creative industries; from music, fashion, film production and special effects, to animation, games and photography, and provides steady income for some of the UK's most talented artists.


Advertising and employment

  • 550,000 UK jobs depend on advertising - 268,000 in advertising agencies and client companies, 83,000 in support services to advertising and 200,000 across the wider economy.

Advertising and export

  • Thanks to its international reputation, UK advertising helps to export over £2bn in advertising services each year. In addition, successful advertising enables UK brands to enjoy strong international recognition, enabling the UK to export a much wider range of goods and services.

Advertising Standards

  • The UK’s Advertising Standards (ASA) model is the global gold standard for self-regulation.
(Above Information from - http://www.thecreativeindustries.co.uk/industries/advertising/advertising-facts-and-figures/how-advertising-fuels-the-economy )

Looking at the facts and figures show that Advertising is a huge economy employing over 550,000 jobs and that's just in the UK. It is a phenomenal aspect to industry which allows it to succeed as every company to be known uses the help of Advertising it is like the middle man between a company and it's customers. It is highly successful making over 100bn a year.



So what is 'Integrated Advertising'? from The Digital Baker on Vimeo.

Searching on What Advertising is I came across what I think is a amazing video describing what Advertising is and how it all started using which technology all in a manual technique using a cardboard box. I think this is brilliant! Love he technique they have used it's effective as it doesn't clash with the advancing of technology within advertisement.

Linking with advertising I researched to see which brand is the most popular and cam across this link.

http://www.bestglobalbrands.com/2014/ranking/

This shows the top best global brands of 2014 and how much they make and profit. This clearly shows how much each brand is being advertised and therefore used depending on the success rate of each brand.


Labels: