Wednesday, 25 November 2015

Cereal box Development

After doing some rough sketches of my Design layout for the cereal box I had to create the whole final design digitally using Adobe Illustrator, so I imported my final Sketch into the software.


For the precise measurements of the Cereal box I used this existing template and worked on top it, locking this into the background layer.

Turning the opacity down for the cereal template making it easier to focus on my design. I create a grid box over the front design to create the base and also outline for my design. Here I've imported the image and working on top of that using the pen-tool I begin to create my character on different layers.


Using the pen-tool I drew all the elements to my composition. For the cereal bowls I experimented with the different brush strokes and really liked this sharp and edgy effect. I had some problem in trying to draw the big splashes which i had to repeat this step several times to try and get it near enough perfect which was a small challenge as the curves weren't easy to work with.

Experimenting with the type I felt the type was to flat and wasn't as sharp enough. So I added a dark purple shadow same colour as the Background to contrast against the white and yellow, with a thick black stroke for the cartoon anime effect. Also here I experimented with shadows and lighting on the octopus and the cereal bowls to add a perspective and give the illustrations life. 
 Looking at colour I do a small experimentation to see what colour my Octopus would stand out in and be the most effective. So I go a slightly Lighter shade of purple so it has a contrast between light and dark of the purples. 
I liked this colour experimentation however didn't feel like it come together as one piece as there's too many colours being used making it look busy which takes your attention of the whole design as it isn't eye-catching enough.
 Using a darker shade for the octopus doesn't work well as it doesn't stand out as a individual element rather blends in with the background. Lighter subtle shades would be much ideal.
 Using a lighter subtle shade I went with the orange, I liked how the octopus as a singular element looked however the colour crashed with the colour of the type and cereal bowls.
My Final design for the colours was to go with the contrast of the light and dark shade of purple which I feel worked well as a whole piece along with the bright yellow.



Adding Detail to my Illustration I created small hexagon Octo's applying a light stoke and inserting several into the cereal bowls as swell as a subtle colour for the milk.  




To add a image of the actual cereal I decided to add the Octo's in the empty white space and experimented with the size of the Octo to show distance and perspective.  Once I finished my design Using rulers and the template as my guide I created my Cereal Net over the top using the line tool.



Completing the net outline I also worked on the back of the box cover using the same style in type and illustration go the cereal and octopus tentacle. I also used the same colours as the front for it to come together as one. I created a small interactive game using the square and line tool, linking the maze to my cereal.



The finished net of the cereal box adding the ingredients, barcode, calorie intake  and all the nutrients information.