Logo is the start of a new brand to create a identity, it works as a communicator for the company or organisation to leave a mark. This can consist of a symbol, a mark or a letter. The simple the better it is to remember.
- Think about the colour - (colour psychology) - emotion
- Symbol or name - which makes more of a impact - emotion/ feelings/ atmosphere
Rules
- Keep it simple
- Idea led design (Ideas/ concepts)
- Don't try something you can't do
- One Idea in one logo is enough (U.S.P)
- Know the audience don't design for you
- Simple colours (1/2, no gradients etc...)
- Type is crucial (make it work)
- Do loads of option (more designs- more room for improvement)
- Remember size ratio
- Research the client
- How can it develop (where can it be seen, Brand Identity)