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| Lecture Notes |
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| Lecture Notes |
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| Name of the font in the typeface |
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| Different mediums to the font |
Avant Garde was originally created by Herb Lubalim for the cover of a Magazine for his own design firm called Herb Lubalim incorporation. This typeface was originally designed to be a commercial typeface being a logo for a magazine. This was later developed by himself and Tom Carnase to become it's very own Typeface.
"Lubalin’s letterforms with tight-fitting combinations reflected Ginzburg’s desire to capture “the advanced, the innovative, the creative.” The character fit was so perfectly tight that they created a futuristic, instantly recognizable identity for the publication." - http://www.thinkingforaliving.org/archives/147
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| My experiments inspired by the original typeface |
As I was influenced by the style of Avant Garde I experimented with the style using different fonts to which I manipulated the kerning, sizing of the characters low key lettering and adding the Italic to the first letters to get the slanted effect of the Avant Garde.
For the first 3 I used the font Britannic Bold experimenting with how it would look in Low key lettering as well as in Capitals.
The middle 2 I used the font Calibri adjusting the kerning and the sizing of the lettering.
The last My favourite out of them all I used the Font Century Gothic. this I feel has got to be the best experimentation out of them all due to the lettering flow together well even with adjusting the kerning.
History of Graphic Design Avant Garde from Minji Aye Hong on Vimeo.
Saw this on Vimeo which I find very inspirational and clever of how it's merged the main movements together into a small animation. Interesting way to remember the movements along with it's design style.